Welcome to our collection of really good clothing - clothes that are wonderful for the skin and body, clothes that are sustainably produced in healthy, natural and organic fabrics, clothes that are carefully made with everyone treated well throughout.

We're a small team with big ideas and strong values. Our knowledgeable, kind and effective staff are here to help. We have amazing customer service, and get your order in the post right away.

We're committed to being the best we can be, and always to seeking out clothing for you and your family that meets our high standards of loveliness inside and out.

Who we are...


Cambridge Baby started with Helen. After being given wool garments for her little girl, she realised how great wool is - it doesn’t absorb liquids like cotton does, it’s breathable, soft, combines beautifully with silk and cotton and comes in such a great range if textures – fine, fully, fleecy, wool crepe, wool terry… and as she couldn’t find woollen baby clothes in the UK, she started Cambridge Baby back in 2006.

Helen’s background is as an academic and she's a mine of information on fabrics and how to care for them. You might see her at trade fairs, looking for the best natural, organic, fairly traded clothing out there. She also sings beautifully!


Nick is the engineer behind the scenes. He built and runs the Cambridge Baby website and also built from scratch “The Good Natured Shed” where your orders get picked and packed. He’s the one to ask about outdoors clothes for children and adults, as he loves skiing and sailing amongst other things includes his daughters in his adventures. If you speak to him on the phone about what clothes to get the little ones, he’s sensible and practical and will always tell you not to forget “a little something for yourself” – parents need comfort too!


Rosy is our resident expert on twins, as she has lovely twin girls. Rosy knows our range inside out, as she goes to trade fairs to find ethical manufacturers making practical, useful and lovely clothes. Chances are you will speak to her if you phone us and that she’ll be the one answering your emails.

Rosy is sporty and active, and always on the go – she shares and her four children share interests in art, music and dancing. She is warm and caring and has a great sense of humour – just the person to go to for advice about specific clothing and tricky questions such as “which sleeping bag is best?” or “which outerwear would you recommend for my fussy toddler?”


Wendy is a calming influence in the hustle and bustle that is Cambridge Baby. She likes making a positive difference for people and is immensely patient and caring. She is our resident colour expert: the colours swatches on the product pages are all her handiwork – making it easier to pick the right colours when ordering. You’ll see Wendy is a Lindy Hop dancer, so you might see her at the various festivals we have here in Cambridge. Then again, you might also see her in an orchestra, playing the cello. She’s multi-talented!


Agnès loves being part of the team here at Cambridge Baby. What attracted her to Cambridge Baby was the care that is put into the clothes that we sell (see her blog post The Little Touches). Agnès picks and packs orders, answers the phone and emails, and love choosing the perfect items for the “Wear This With” section. She also keeps us all (gently) in order. When she isn’t revelling in the softness of Cambridge Baby clothes, Agnès is a passionate teacher – French (her native language) and martial arts where she teaches children in a local Kung Fu club. If you see her around Cambridge – most likely clad in Engel! – don’t hesitate to say “Bonjour!”


Rachel has joined Helen to form our marketing team. You’ll see her comments on our Facebook page. She and Helen make our adverts and competitions too.

An active mum of two, Rachel cares about ethical issues. Having previously worked in the marketing department of an ethical chocolate company, joining Cambridge Baby was a logical choice. As her husband runs a cycle courier business (yes, it is Cambridge after all!), you will often see Rachel and her little ones and their Dutch school-run bike around Cambridge.


Bryony studied Costume Interpretation at Wimbledon College of Art and clothing holds no secrets to her - she is Cambridge Baby’s Quality Control. Bryony grew up with kids around her all day long, as her Mum’s a child minder, so she knows all about little ones and is wonderful at keeping Cambridge Baby children entertained and happy. Chances are that Bryony's the one who packed your order today. Bryony is also a talented musician who is well-known on the Cambridge Folk scene – if you spot her, go and say hi.


Hannah is the newest arrival and – as it happens – Rosy’s daughter. She’s joined our team in her gap year before university and helps get orders in the post on time. The oldest of 4 and a regular babysitter, Hannah is used to dressing children and looking after them too. You might spot Hannah on a hockey field or in night clubs around Cambridge. We don't always ask what she gets up to... we just envy her youth.

The Cambridge Baby Story

Here is how Helen and Nick started Cambridge Baby, in the words of their German friend Dagmar:

“It all began when Helen realised what a great material wool is for babies' clothing. It doesn't absorb liquids like cotton does, so Baby does not get wet each time something unforeseen happens, and Mummy or Daddy doesn't have to go and change Baby all the time. And also it's cuddly and warm. xAnd that's how we like to keep the little ones!

Helen being Helen, having discovered all these beautiful things, and being aware of how difficult it was to get hold of them in the UK, she started a business - Cambridge Baby.

They ran it from their loft in their house until it almost burst. Nick being Nick, he built a lovely wooden shed using as much reclaimed wood as possible at the bottom of their garden, just behind the cherry tree. This now houses all their wonderful products as well as desks, and packing materials. Once or twice a year, Helen goes over to Germany to find out more about natural clothing on the market and to discover new gorgeous things. She then stays with me, and that's great. Helen and Nick also go to fairs and exhibitions around the UK to make sure they are selecting the best clothing out there. All their woollen clothing suppliers are enthusiastic, family-run businesses who design and produce in a single location. All their organic cotton suppliers are actively trying to make the world a better place.

I love the idea of buying "slow clothes" - clothes that have been produced ethically and traded fairly, and as both my children have loved wearing Cambridge Baby's clothing, I heartily recommend them to you.”

Dagmar Toews, Karlsruhe, Germany.

Explore our collection

Recommended for Spring and Summer are light, breathable wool/silk blend layers such as these organic Merino wool and silk blend baby layers and these for children from 2 to teen.

If you're new to us, you'll find Disana's organic Merino wool baby and children's clothes will help keep boys and girls warm and comfortable and the lovely superfine New Zealand Merino wool baby and children's clothing make wonderful Winter layers for skiing and winter walks.

You can also explore what natural clothing we recommend for your baby, see what's in store for your young child or teenager - and don't forget yourself!

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