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FUB

Danish brand FUB design their soft, ecological Merino wool clothes with children in mind. Their clothes are comfortable, non-restrictive and made from the softest chemical-free wool from sheep reared with natural farming methods and natural feed.

All FUB products are designed in Denmark and manufactured in a family-run factory in Hong Kong. The factory is modern, has air-conditioning, and all the machinery is imported from Germany to achieve a consistently high quality, minimizing waste. They take great pride in having built a business where quality and welfare of employees is very important.

So whether your little girl or boy is climbing a tree or reading a book, their FUB clothes will be working for them, keeping them healthy, comfortable and always looking good. And they care for the planet so that your children and theirs can enjoy it too. And as on e of homegrown kids here says: the clothes are FUBulous!

Fine Stripy Wool Sweater by FUB
2 to 12yrs
£42.00
A beautiful sailor's style jumper, part navy & part navy striped. Its amazingly soft wool is a treat on the skin and breathable - ideal for active children.
  • 100% super-soft Merino wool
  • fine, smooth knit for comfort and warmth
  • buttons on the left shoulder
  • all tested according to OEKO-TEX® standard
...
Stripy Child's Sweater in Merino Wool
3 to 10yrs
£57.00 £57.00
5 of 5 Stars! from 1 Reviews
Classic knitted raglan sleeved jumper in pure Merino wool. Another wardrobe staple: soft, warm, light and breathable.
  • 100 % super-soft Merino wool
  • raglan sleeves and four wooden buttons on the shoulder
  • all tested according to OEKO-TEX® standard
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Fine Merino Wool Raglan Top by FUB
6 to 10yrs
£33.00 £26.40
A two-colour fine raglan-sleeved jumper that can be worn all year round. Fine enough to be layered yet warm and breathable.
  • 100% super-soft wool
  • very fine and smooth knit
  • great for layering and year-round wear
  • all tested according to OEKO-TEX® standard
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Merino Wool Rib Cardigan by FUB
2 to 12yrs
£55.00
4 of 5 Stars! from 2 Reviews
The perfect relaxed wool cardigan in very soft pure Merino wool. Warmth, breathability, good looks and lasting, hand-me-down quality - it has it all! Warm enough as a light jacket too!
  • 100% really soft Merino wool
  • raglan sleeves
  • with lovely wooden buttons and 2 little pockets
  • all tested according to OEKO-TEX® standard
...
Dotty Wool Cardigan by FUB
3 to 5yrs
£46.00 £41.40
A fine, funky, dotty, raglan-sleeved cardigan in soft 100% wool.
  • 100% super soft Merino wool
  • machine-washable on a 30°C wool wash
  • pretty shell buttons
  • all tested according to OEKO-TEX® standard
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Block Dress in Extra Fine Merino Wool
4 to 7yrs
£59.00 £41.30
This block dress in Scandinavian style is good-looking while the fine wool works with the body to keep your little girl comfortable and healthy. High-quality fine knit and finishing.
  • 100% Merino wool, natural and breathable
  • round neck, raglan sleeves
  • a drawstring waist and two pockets
  • all tested according to OEKO-TEX® standard
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Dot Jacquard Dress in Pure Merino Wool by FUB
1 to 7yrs
£59.00 £41.30
Made with two fine layers of high quality Merino wool, this Danish dot dress looks goods, is comfortable and allow the skin to breathe naturally.
  • 100% pure Merino wool
  • 2 fine layers of breathable wool
  • pleated for extra twirling
  • all tested according to OEKO-TEX® standard
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Relaxed Merino Wool Trousers by FUB
2 to 7yrs
£45.00
Comfortable, relaxed, everyday Merino wool trousers in FUB's soft, light merino knit. Practical outdoor trousers with broad ankle cuff you can roll up. A Danish-styled wardrobe staple for active kids.
  • 100% super-soft Merino wool
  • overed waistband with working drawstring
  • medium loose fit with broad ankle cuff
  • all tested according to OEKO-TEX® standard
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Extra Fine Knit Merino Wool Leggings
2 to 12yrs
£36.00
5 of 5 Stars! from 1 Reviews
Very soft and silky Merino wool children's leggings in a fine rib knit. The fine Merino wool is gentle next to the skin and warm and breathable too. They're FUBulous!
  • 100% fine Merino wool leggings
  • wide, covered waistband for comfort
  • flexible rib knit for a close fit
  • all tested according to OEKO-TEX® standard
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Women's Very Fine Striped Top in Pure Merino Wool
XS to XL
£92.00
5 of 5 Stars! from 1 Reviews
A fine, lightweight jumper / top in high quality Merino wool with beautifully simple Danish styling. This comfortable nautical jumper is suitable for work and home wear.
  • 100% excellent quality, soft, Merino wool
  • round neck and raglan sleeves
  • in a classic ecru and navy stripe
  • all tested according to OEKO-TEX® standard
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Women's Rib Blouse in Pure Merino Wool
XS to L
£94.00
5 of 5 Stars! from 1 Reviews
A soft, beautifully-made, fine rib-knit top. This flattering top is made in high quality, very soft Merino wool. Smart and comfortable, for work, and for home.
  • 100% fine, very soft Merino wool
  • rib-knit with raglan sleeves and a subtly rolled neck edging
  • machine-washable on a 30°C wool wash
  • all tested according to OEKO-TEX® standard
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