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FUB

Danish brand FUB design their soft, ecological Merino wool clothes with children in mind. Their clothes are comfortable, non-restrictive and made from the softest chemical-free wool from sheep reared with natural farming methods and natural feed.

All FUB products are designed in Denmark and manufactured in a family-run factory in Hong Kong. The factory is modern, has air-conditioning, and all the machinery is imported from Germany to achieve a consistently high quality, minimizing waste. They take great pride in having built a business where quality and welfare of employees is very important.

So whether your little girl or boy is climbing a tree or reading a book, their FUB clothes will be working for them, keeping them healthy, comfortable and always looking good. And they care for the planet so that your children and theirs can enjoy it too. And as on e of homegrown kids here says: the clothes are FUBulous!

Simple Striped Danish Merino Wool Top
3 to 12yrs
£52.00
Oh heaven! In gorgeous navy stripes, this is a very fine Merino wool top that Fub term "blouse" - but boys can definitely wear it too. We hope they do because its stylish Danish looks combined with high-quality Merino wool will keep your child happy and comfortable and looking good, whatever they are doing.
  • 100% fine Merino wool, ethically made.
  • Straightforward style by Scandinavian designers FUB.
  • Natural, breathable, always working with the body to promote well-being.
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Wool Skirt by FUB
3 to 12yrs
£46.00
  • 100% super-soft Merino wool
  • textured knit
  • comfy elasticated waist
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Relaxed Merino Wool Trousers by FUB
2 to 7yrs
£45.00
Comfortable, relaxed, everyday Merino wool trousers in FUB's soft, light merino knit. Practical outdoor trousers with broad ankle cuff you can roll up. A Danish-styled wardrobe staple for active kids.
  • 100% super-soft Merino wool
  • overed waistband with working drawstring
  • medium loose fit with broad ankle cuff
  • all tested according to OEKO-TEX® standard
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Knitted All-in-One Bodysuit in Merino Wool by FUB
3 to 24m
£50.00
Stylish Danish eco-brand FUB have created this super soft, timeless onesie that is luxurious, long-lasting and practical. Lovely for both little girls and boys, it's also machine-washable on a 30C wool wash.
  • 100% super soft Merino wool
  • natural shell buttons down the front
  • little top pocket and perfect finishing.
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Merino Wool Dress by FUB
3 to 12yrs
£64.00
Made of high quality Merino wool, this Danish dress looks goods, is comfortable, practical and allows the skin to breathe naturally.
  • 100% pure super-soft Merino wool
  • all tested according to OEKO-TEX® standard
  • horizontal striped top and vertical striped skirt
  • machine-washable on a wool wash cycle
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Merino Wool Rib Cardigan by FUB
2 to 12yrs
£55.00
4 of 5 Stars! from 2 Reviews
The perfect relaxed wool cardigan in very soft pure Merino wool. Warmth, breathability, good looks and lasting, hand-me-down quality - it has it all! Warm enough as a light jacket too!
  • 100% really soft Merino wool
  • raglan sleeves
  • with lovely wooden buttons and 2 little pockets
  • all tested according to OEKO-TEX® standard
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Women's Rib Blouse in Pure Merino Wool
XS to L
£94.00
5 of 5 Stars! from 1 Reviews
A soft, beautifully-made, fine rib-knit top. This flattering top is made in high quality, very soft Merino wool. Smart and comfortable, for work and for home and machine washable too!
  • 100% fine, very soft Merino wool
  • rib-knit with raglan sleeves and a subtly rolled neck edging
  • all tested according to OEKO-TEX® standard
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Extra Fine Knit Merino Wool Leggings
2 to 12yrs
£36.00
5 of 5 Stars! from 1 Reviews
Very soft and silky Merino wool children's leggings in a fine rib knit. The fine Merino wool is gentle next to the skin and warm and breathable too. They're FUBulous!
  • 100% fine Merino wool leggings
  • wide, covered waistband for comfort
  • flexible rib knit for a close fit
  • all tested according to OEKO-TEX® standard
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Women's Very Fine Striped Top in Pure Merino Wool
XS to XL
£92.00
5 of 5 Stars! from 1 Reviews
A fine, lightweight jumper / top in high quality Merino wool with beautifully simple Danish styling. This comfortable nautical jumper is suitable for work and home wear.
  • 100% excellent quality, soft, Merino wool
  • round neck and raglan sleeves
  • all tested according to OEKO-TEX® standard
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Stripy Child's Sweater in Merino Wool
3 to 10yrs
£57.00
5 of 5 Stars! from 1 Reviews
Classic knitted raglan sleeved jumper in pure Merino wool. Another wardrobe staple: soft, warm, light and breathable.
  • 100 % super-soft Merino wool
  • raglan sleeves and four wooden buttons on the shoulder
  • all tested according to OEKO-TEX® standard
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Fine Stripy Wool Sweater by FUB
2 to 5yrs
£42.00
A beautiful sailor's style jumper, part navy & part navy striped. Its amazingly soft wool is a treat on the skin and breathable - ideal for active children.
  • 100% super-soft Merino wool
  • fine, smooth knit for comfort and warmth
  • buttons on the left shoulder
  • all tested according to OEKO-TEX® standard
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