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FUB

Danish brand FUB design their soft, ecological Merino wool clothes with children in mind. Their clothes are comfortable, non-restrictive and made from the softest chemical-free wool from sheep reared with natural farming methods and natural feed.

All FUB products are designed in Denmark and manufactured in a family-run factory in Hong Kong. The factory is modern, has air-conditioning, and all the machinery is imported from Germany to achieve a consistently high quality, minimizing waste. They take great pride in having built a business where quality and welfare of employees is very important.

So whether your little girl or boy is climbing a tree or reading a book, their FUB clothes will be working for them, keeping them healthy, comfortable and always looking good. And they care for the planet so that your children and theirs can enjoy it too. And as on e of homegrown kids here says: the clothes are FUBulous!

Stripy Child's Sweater in Merino Wool
3 to 10yrs
£57.00 £57.00
5 of 5 Stars! from 1 Reviews
Classic knitted raglan sleeved jumper in pure Merino wool. Another wardrobe staple, we feel, as it's soft, warm and light and with Fub's Danish styling, you'll enjoy seeing your child wearing it every day.
  • 100 % super-soft Merino wool
  • raglan sleeves and four wooden buttons on the shoulder
  • naturally breathable, always working with the body for optimum well-being.
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Relaxed Merino Wool Trousers by FUB
2 to 7yrs
£45.00
Practical, relaxed, everyday Merino wool trousers in Fub's soft, light merino knit. Covered waistband with working drawstring and a medium loose fit with broad cuff-band at the ankle, which keeps the warmth in, enables them to be rolled up, and is more practical for outdoor play.
  • 100% super-soft Merino wool
  • Danish styling
  • a wardrobe staple for active kids.
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Extra Fine Knit Merino Wool Leggings
2 to 12yrs
£36.00
5 of 5 Stars! from 1 Reviews
Very soft and silky Merino wool children's leggings in a fine rib knit. The fine Merino wool is gentle next to the skin and warm and breathable too. As my daughter tells me, they're FUBulous!
  • 100% fine Merino wool leggings, ethically made by Danish designers FUB.
  • Wide, covered waistband for comfort, a flexible rib knit for a close fit.
  • These are practical leggings for home, school and outdoors which combine beautiful craftsmanship with high quality Merino.
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Dot Jacquard Dress in Pure Merino Wool by FUB
1 to 8yrs
£59.00 £41.30
Two fine layers of high quality Merino wool combine to create this Danish dot dress. The Scandinavian style and fine Merino wool offer fresh good looks and will keep your little girl warm and comfortable, allowing her skin to breathe naturally.
  • 100% pure Merino wool, natural and breathable
  • Comfy and swirly to please everybody.
  • Designed by Danish designers FUB and ethically made.
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Merino Wool Rib Cardigan by FUB
2 to 12yrs
£55.00
4 of 5 Stars! from 2 Reviews
The perfect relaxed wool cardigan in 100% pure Merino wool! With pockets, lovely buttons and the gentle comfort of soft wool, we know children will be warm, comfortable and looking good everywhere they go.
  • 100% soft Merino wool
  • warm enough as a light jacket too
  • Danish styling for simple good looks and lasting, hand-me-down quality
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Block Dress in Extra Fine Merino Wool
4 to 12yrs
£59.00 £41.30
Block dress in Scandinavian style, knitted in pure Merino wool. Round neck, raglan sleeves for good fit and a drawstring waist, this dress is good-looking while the fine wool works with the body to keep your little girl comfortable and healthy.
  • 100% Merino wool, natural and breathable
  • high quality fine knit and finishing
  • lasting Danish good looks and in a fabric that works with the body for well-being.
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Women's Rib Blouse in Pure Merino Wool
XS to L
£94.00
5 of 5 Stars! from 1 Reviews
Fine Merino wool top in a rib knit which flatters the body while comforting the skin... This top is made in high quality, very soft Merino wool and can be dressed up or down for work and home.
  • Danish style and simplicity
  • 100% fine Merino wool
  • Machine-washable on a 30C wool wash.
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Women's Very Fine Striped Top in Pure Merino Wool
XS to XL
£92.00
5 of 5 Stars! from 1 Reviews
A fine, lightweight jumper in high quality Merino wool with beautifully simple Danish styling. In a classic ecru and navy stripe, it's a wool top that can be worn every day and to almost any event, and is superbly comfortable.
  • Works in harmony with your body and soft enough to wear next to your skin
  • 100% excellent quality Merino wool, tested to be free of any harmful substances.
  • Naturally self-cleaning (wear then air), but machine washable at 30C on a wool cycle.
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Fine Merino Wool Raglan Top by FUB
2 to 12yrs
£33.00 £26.40
A two-colour fine raglan-sleeved jumper that can be worn all year round. Fine enough to be layered yet warm and breathable.
  • 100% super-soft wool
  • very fine and smooth knit
  • great for layering and year-round wear
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Dotty Wool Cardigan by FUB
2 to 12yrs
£46.00 £41.40
A funky dotty cardigan in soft 100% wool.
  • 100% super soft Merino wool
  • machine-washable on a 30C wool wash
  • pretty shell buttons
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Fine Stripy Wool Sweater by FUB
2 to 12yrs
£42.00
A beautiful sailor's style jumper in stripy navy. Its amazingly soft wool is a treat on the skin and breathable - ideal for active children.
  • 100% super-soft Merino wool
  • fine, smooth knit for comfort and warmth
  • two buttons on the shoulder
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