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Urban Merino

Urban Merino is a mother (Sigrid) daughter (Saskia) team making simple and stylish children's clothes from superfine machine-washable NZ Merino wool.
Sigrid is a fashion designer in New Zealand, was born with a passion for clothes and fashion and studied fashion design at Otago University. She also worked as a pattern maker for various other designers before creating her own label. She now creates all the Urban Merino patterns herself.

Sigrid's passion for for fashion and clothes was passed on to her daughter, Saskia, who very early on learnt to sew and started designing and making clothes for her dolls. As a teenager, Saskia was spotted by a modelling agent and her modelling career began. After 10 years of travelling the fashion world she took a backstage role working for designers and increasing her skills. After having children, Saskia now combines all these experiences to design and run Urban Merino.

Sigrid and Saskia’s passion for fashion and quality shows in the fabric they use - 'Supersoft Merino', in the design of the clothes and in their practicality.
Urban Merino’s fabric is made using only the finest part of the merino fleece, making it even more luxurious and soft. It does not itch; and the amazing part, unlike cashmere, it is machine washable!
Because they use the fabric instead of yarn, Urban Merino makes knitwear that does not look like knitwear. A more modern, fashionable take on wool.
New Zealand Biker Jacket in Merino Wool
2 to 12yrs
£57.00
In lightweight Merino wool, this biker jacket is very versatile - an easy to wear, light top for cooler days and evenings. It's natural, eco-safe, warm and breathable and its contemporary style means kids want to wear it. And mine really do :)
  • 100% superfine New Zealand Merino wool
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Raglan Top in Superfine Merino Wool
2 to 12yrs
£46.00
This beautiful top is lighter than cotton and far warmer, its retro everyday look hiding a luxury material, superfine merino wool, which will work with the body to give warmth and comfort day after day.
  • 100% superfine NZ Merino wool
  • machine-washable on a 40C wool cycle
  • raglan sleeves for ease of movement and fit
  • high quality, long-lasting merino wool with a silky sheen.
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Darling Dress in Supersoft NZ Merino Wool
2 to 12yrs
£64.00
This beautiful, light, merino wool dress is called Darling for a reason. With frill detail on the shoulders and cuffs - in satin in the red colour - plus long sleeves for added warmth, the Darling dress is perfect for your darling's party.
  • 100% superfine NZ Merino wool
  • vivid chilli red colour or soft plum
  • excellent warmth-to weight ratio.
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Cape in Supersoft NZ Merino Wool
4 to 10yrs
£46.00 £32.20
This elegant and stylish cape by Urban Merino is the perfect addition to almost any outfit. Cleverly placed stitching creates armholes to ensure the cape doesn't twist around whilst worn. Available in red or teal and with pretty frills at the edges, not only is it an ideal way to add that extra layer of warmth, it looks great too!
  • 100% supersoft NZ Merino wool
  • arm holes to prevent twisting
  • excellent warmth-to-weight ratio
  • easily added to any outift
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Biker Trousers in Supersoft NZ Merino Wool
5 to 10yrs
£49.00 £34.30
Made from 100% supersoft merino wool, these biker trousers are comfortable and perfect for relaxing indoors or more adventurous play outside. Available in black or slate grey they come with an elasticated draw string, pockets and a hard wearing double knee patch. Practical and in-keeping with the trendy biker boy theme.
  • 100% supersoft NZ Merino wool
  • excellent warmth-to-weight ratio
  • pockets and hard wearing double patched knees
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Jodhpurs in Supersoft NZ Merino Wool
3 to 10yrs
£47.00 £32.90
Comfortable and with the natural insulating properties of merino wool, these equestrian styled jodhpur trousers will be a favourite of your daughters this winter. Available in teal or slate grey colours, these jodhpurs have an elasticated waistband and slightly flared pockets.
  • 100% supersoft NZ Merino wool
  • fashionable equestrian styling with flared pockets
  • excellent warmth-to-weight ratio
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Jumpsuit in Supersoft NZ Merino Wool
4 to 10yrs
£63.00 £44.10
A jumpsuit perfect for winter by Urban Merino. This stylish one piece jumpsuit is ideal for a lazy day inside or easily paired with a long sleeved top or blouse for a day out. In vivid chilli red with an adorable frill around the shoulders and the satin cord at the waist, this jumpsuit is bound to become one of your daughters favourites.
  • 100% supersoft NZ Merino wool
  • stylish shoulder frill and satin cord
  • excellent warmth-to-weight ratio
  • easily paired with other clothes
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Shawl Collar top in Superfine Merino Wool
3 to 10yrs
£46.00 £41.30
A stylish yet practical child's top in beautiful colours with a shawl collar for extra warmth and a great look. (Great for children who hate scarves or high-neck tops!)
  • 100% superfine NZ Merino wool
  • machine-washable on a 40C wool cycle
  • lovely bright colours with a beautiful silky sheen
  • a shawl collar combining freedom and warmth
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Newborn Gift Box of Hat and Booties in Superfine Merino Wool
 
£35.00
A lovely Gift Box to welcome newborn babies with the warmth of love and superfine, soft, breathable Merino wool.
  • 100% superfine breathable Merino wool
  • machine-washable on a 40C wool cycle
  • pixie hat with ribbed band for a long-lasting fit
  • booties with long ribbed cuff for super stay-on-ability!
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Children's Leggings in Superfine Merino Wool
6m to 10yrs
£47.00 £32.90
With a simple design, a beautiful fabric, stunning colours and a funky leg pocket, boys and girls with love these practical leggings! (On their own or under things)
  • 100% superfine NZ Merino wool
  • machine-washable on a 40C wool cycle
  • lovely bright colours with a beautiful silky sheen
  • with an elasticated waist, ankle cuffs and a funky leg pocket
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