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Urban Merino

Urban Merino is a mother (Sigrid) daughter (Saskia) team making simple and stylish children's clothes from superfine machine-washable NZ Merino wool.
Sigrid is a fashion designer in New Zealand, was born with a passion for clothes and fashion and studied fashion design at Otago University. She also worked as a pattern maker for various other designers before creating her own label. She now creates all the Urban Merino patterns herself.

Sigrid's passion for for fashion and clothes was passed on to her daughter, Saskia, who very early on learnt to sew and started designing and making clothes for her dolls. As a teenager, Saskia was spotted by a modelling agent and her modelling career began. After 10 years of travelling the fashion world she took a backstage role working for designers and increasing her skills. After having children, Saskia now combines all these experiences to design and run Urban Merino.

Sigrid and Saskia’s passion for fashion and quality shows in the fabric they use - 'Supersoft Merino', in the design of the clothes and in their practicality.
Urban Merino’s fabric is made using only the finest part of the merino fleece, making it even more luxurious and soft. It does not itch; and the amazing part, unlike cashmere, it is machine washable!
Because they use the fabric instead of yarn, Urban Merino makes knitwear that does not look like knitwear. A more modern, fashionable take on wool.
Biker Jacket in New Zealand Merino Wool
2 to 12yrs
In lightweight Merino wool, this biker jacket is very versatile - an easy to wear, light top for cooler days and evenings. Natural, eco-safe, warm and breathable - perfect for kids on the move.
  • 100% superfine New Zealand Merino wool
  • classic biker zip and collar with rollable sleeves
  • safe, GOTS-certified dying process
Raglan Top in Superfine Merino Wool
4 to 12yrs
This beautiful and practical top / jumper is lighter than cotton and much warmer. Its retro everyday look hides a luxury material - superfine merino wool - which gives warmth and comfort day after day.
  • 100% superfine machine-washable NZ Merino wool
  • raglan sleeves for ease of movement and fit
  • high quality, long-lasting merino wool with a silky sheen
Darling Dress in Supersoft NZ Merino Wool
2 to 12yrs
This beautiful, light, merino wool dress is called Darling for a reason. With frill detail on the shoulders and cuffs - in satin in the red colour - plus long sleeves for added warmth, the Darling dress is perfect for your darling's party.
  • 100% superfine NZ Merino wool
  • vivid chilli red colour or soft plum
  • excellent warmth-to weight ratio
Cape in Supersoft NZ Merino Wool
4 to 10yrs
£46.00 £32.20
An elegant and stylish yet practical cape: with cleverly placed stitching creating armholes to ensure the cape doesn't twist around whilst worn. An extra layer of warmth which looks great too!
  • 100% supersoft NZ Merino wool
  • arm holes to prevent twisting and pretty frills at the edges
  • excellent warmth-to-weight ratio
Shawl Collar top in Superfine Merino Wool
5 to 8yrs
£46.00 £36.00
A stylish and practical child's top in beautiful colours with a shawl collar for extra warmth and a great look. Great for children who hate scarves or high-neck tops!
  • 100% superfine soft NZ Merino wool
  • lovely bright colours with a beautiful silky sheen
  • shawl collar: keeps the neck warm but doesn't get in the way
Newborn Gift Box of Hat and Booties in Superfine Merino Wool
A lovely Gift Box to welcome newborn babies with the warmth of love and superfine, soft, breathable Merino wool.
  • 100% superfine breathable Merino wool
  • machine-washable on a 40C wool cycle
  • pixie hat with ribbed band for a long-lasting fit
  • booties with long ribbed cuff for super stay-on-ability!
Children's Leggings in Superfine Merino Wool
6m to 10yrs
£47.00 £32.90
With a simple design, a beautiful fabric, stunning colours and a funky leg pocket, boys and girls with love these practical leggings! On their own or under things.
  • 100% superfine NZ Merino wool
  • lovely bright colours with a beautiful silky sheen
  • with an elasticated waist, ankle cuffs and a funky leg pocket
  • machine-washable on a 40°C wool cycle

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