Urban Merino

Urban Merino is a mother (Sigrid) daughter (Saskia) team making simple and stylish children's clothes from superfine machine-washable NZ Merino wool.
Sigrid is a fashion designer in New Zealand, was born with a passion for clothes and fashion and studied fashion design at Otago University. She also worked as a pattern maker for various other designers before creating her own label. She now creates all the Urban Merino patterns herself.

Sigrid's passion for for fashion and clothes was passed on to her daughter, Saskia, who very early on learnt to sew and started designing and making clothes for her dolls. As a teenager, Saskia was spotted by a modelling agent and her modelling career began. After 10 years of travelling the fashion world she took a backstage role working for designers and increasing her skills. After having children, Saskia now combines all these experiences to design and run Urban Merino.

Sigrid and Saskia’s passion for fashion and quality shows in the fabric they use - 'Supersoft Merino', in the design of the clothes and in their practicality.
Urban Merino’s fabric is made using only the finest part of the merino fleece, making it even more luxurious and soft. It does not itch; and the amazing part, unlike cashmere, it is machine washable!
Because they use the fabric instead of yarn, Urban Merino makes knitwear that does not look like knitwear. A more modern, fashionable take on wool.