Data Retention Policy

At CambridgeBaby.co.uk, we are committed to safeguarding your personal data. To ensure transparency and compliance with applicable regulations, we have developed a data retention policy that addresses the storage and handling of your information.

1. Storage Period:
   We will securely store your personal data for a period of 7 years from your last activity on CambridgeBaby.co.uk. This duration has been determined based on the frequency of requests we receive for old order information. Many customers often seek to repurchase items they previously enjoyed or wish to select the perfect gift for their loved ones.


2. Data Deletion and Anonymization:
   After the aforementioned 7-year period, your personal data will be permanently deleted from our systems. Furthermore, the order history associated with your account will be anonymized, ensuring that no identifiable information remains.


3. Account Removal Requests:
   We acknowledge your right to request the removal of your account from CambridgeBaby.co.uk. We are fully committed to complying with such requests promptly and thoroughly. In accordance with your request, we will also ensure the removal of any data that has been shared with third parties, where applicable.


4. Invoice Retention:
   For compliance with legal obligations, specifically taxation reporting and financial record keeping, any invoices related to your orders will be retained in our system. These invoices contain essential information, including your name, billing address, shipping address, email address, telephone number, and payment transaction ID.


5. Retention Period for Invoices:
   Invoices will be kept on our system for a period of 6 years from the end of the financial year in which the invoice was generated. Once this period elapses, any remaining identifiable data will be thoroughly anonymized, ensuring the continued protection of your privacy.

We continuously review and update our data retention policy to align with evolving regulations and industry best practices.