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Danish brand FUB design their soft, ecological Merino wool clothes with children in mind. Their clothes are comfortable, non-restrictive and made from the softest chemical-free wool from sheep reared with natural farming methods and natural feed.

All FUB products are designed in Denmark and manufactured in a family-run factory in Hong Kong. The factory is modern, has air-conditioning, and all the machinery is imported from Germany to achieve a consistently high quality, minimizing waste. They take great pride in having built a business where quality and welfare of employees is very important.

So whether your little girl or boy is climbing a tree or reading a book, their FUB clothes will be working for them, keeping them healthy, comfortable and always looking good. And they care for the planet so that your children and theirs can enjoy it too. And as on e of homegrown kids here says: the clothes are FUBulous!

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