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"Happy underneath it all" is Smalls' motto. Once you've handled their garments, it becomes obvious why:
  • the Merino wool they use is supersoft (no itching there!), breathable and stretchy - an ideal under-layer or because they are machine washable they make great tops
  • these versatile clothes are comfortable and practical - great for growing children
  • the clothes look good - a simply tasteful fashion touch that makes them great for outer wear too!

Smalls was set up by two Mums from New Zealand who wanted their kids (6 between them) to wear good-looking, practical Merino wool clothes. The designs are children-approved as their own children have a say in the matter - after all, they are the first ones to wear it!

Like us, Smalls think that clothes should last long enough to be handed down from child to child, keeping quality and looks along the way. Plus, Merino wool is doesn't need washing all that often (great for the planet!)All Smalls clothes are made with ZQ merino a certification which guarantees both high wool quality and animal welfare.

"Happy underneath it all", great outerwear too. We love our Smalls and hope you do too!

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